From the Boardroom to the Weight Room: The Business of Fitness

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Most Personal Trainers are taught how to change bodies. Very few are taught how to build a business.

My path into the fitness industry wasn’t typical. Before I ever picked up a clipboard or designed a program, I spent twenty years in the UK corporate world. My job was simple in theory, but complex in practice: I was a "fixer."

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I worked alongside iconic brands like NatWest, Rolls Royce, and Marks & Spencer. These organizations had vastly different cultures and agendas, but they all had one thing in common: problems that needed solving. My role was to diagnose those issues and not leave until the solution was implemented.

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Dealing with everyone from CEOs to frontline staff gave me a masterclass in how businesses actually breathe, scale, and—most importantly—survive.

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The Reality Check

In 2008, weighing 132kg and being incredibly unhealthy and unhappy, I put my health first. I stepped away from the corporate ladder to follow a passion, earning my Diploma in Personal Training from the most respected training provider in the world.

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The practical education was faultless. I knew the science of the body inside out. But as I entered the industry, I noticed a glaring omission: The course taught us how to be trainers, but it didn't teach us how to be entrepreneurs.

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The results were predictable:

• 14 trainers qualified in my intake group.

• 12 months later, only 3 of us were still in business.​

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We all had the same practical skills, but I had the "Corporate DNA" to navigate the market, manage the finances, and build a brand. I didn’t just survive, I thrived—developing multiple fitness brands and eventually relocating my business to another country without significant outside investment.

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Why "My PT Mentor" Exists

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The fitness industry is full of "generic" support but very little tailored to an individuals needs. The high turnover rate of trainers proves that these options aren't working.

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I founded My PT Mentor to provide the missing piece of the puzzle. I offer the high-level business knowledge, problem solving experience, and strategic support that I used to help billion pound companies.

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I don't just want you to be a great trainer. I want you to have a sustainable, profitable, and scalable career.

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"Success in fitness is 20% what you do on the gym floor and 80% how you run the business behind the scenes."

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